Are you looking to turn your real estate business into a profitable and successful show? Then you need to learn how getting leads works. Without leads, it will be very difficult for you to get anything done. In fact, they are the source of all sales, revenues, and profits you will earn.
So, without further ado, let us jump into the process of getting leads in the real estate industry.
- Use Viral Videos
Start by creating a video and posting it on both your website and on YouTube. When the video goes viral, you will start attract more visits to your website. On the page where you post the video, offer your visitors something in exchange for signing up to your website.
Most people love getting entertained. Therefore, you need to ensure that the video is focused on INFOTAINMENT, and not just on boring tips and tricks. Use every second in the video to teach, presell, sell, and entertain your audience.
Of course, you won’t know whether the leads the video will attract are actually going to buy from you. However, there are no guarantees in the business world – especially not in real estate. Just go along with it and watch as your lead count grows.
- Leverage Your Social Assets
Social media is very effective for spreading ideas. Therefore, you should give your current leads the opportunity to spread your message on your behalf. Therefore, ensure you include a Facebook share button on your thank you page. Similarly, add a retweet button, and include all other social gizmos your target market typically uses to spread messages.
Although you might have to pay for one lead to get this done, that single lead might end up bringing you the biggest bulk of you leads.
After you have leveraged on your leads’ abilities to spread your messages for you and generated more leads, test them. Make them an offer (soft or hard) immediately. Of course, this should only be tried with leads that are looking to buy.
- Get Freebies Right
Sometime back, real estate agents used to offer freebies to entice people to their business and to join their list. Today, you need to do more than just ask people to sign up for your business newsletter or sending them helpful tips and tricks.
This is because there is too much spam out there already. Therefore, you should ensure that the freebies you provide actually have value and can be used by your target market. For instance, think about giving out a freebie that solves certain problems experienced by a large population of your target market.
- Sell an Idea
Human beings, by their very nature, want what they cannot get. This is one of the pillars of sales psychology you need to get right if you are to start attracting more leads for your business.
So, how can you use this to start getting leads? How can you create that element of scarcity to raise the demand for what you are looking to sell? What is the best way to make people actually fight for the real estate property you are marketing?
One great way to go about doing this is by providing new freebies every month. When the month passes, turn the freebie into a product for sale. This way, your funnel won’t be always open. As a result, people will be more willing to get in touch with you immediately – instead of waiting to call you 5 years down the line.
- Think Big
Most lead generation campaigns are awful mostly because don’t produce the results one aims for. To ensure this does not distract you from the big picture, think of lead generation as a game of numbers.
Then, figure out a way to use this thinking to your business advantage. By so doing, you will launch numerous lead generation campaigns, instead of focusing on a single one.
Similarly, consider creating a squeeze page with an offer most of the people you are targeting cannot refuse. Then, go ahead and launch interviews, guest blog posts, videos, SEO campaigns, blog comments, forum posts, press releases, articles, banner ads, and PPC campaigns.
Overall, there are many other ways for getting leads in the real estate industry. However, the above 6 will help you spread your messaging, attract more people to your website, and start converting more of these business leads into actual paying customers. At the end of the day, your efforts will pay off in the form of increased sales, revenues, profits, and returns on investment.