Looking for information on how to register a domain name for your new site? Then you have come to the right place. In the following sections, you are going to learn how domain names work, why you need one, and how to go about registering one for a new website. Read on to learn more:
Setting Up a Website
The internet is a great tool for passing information to the rest of the world. The best way to go about doing this is by starting your own website and/or blog. After that, you can post new content on your website/blog and publish it for all and sundry to read and view.
So, how does one set up a website? And do you need to know how to code to be able to create your own website? Well, for starters, there are many tools and services you can use to set up a website. Drupal, Joomla and WordPress, for instance, are free services designed for people to create websites. Check them out and use them to design and develop your own website.
Hosting a Website
After you have set up a website, you need to host it on a server. The above 3 services have commercial domains that you can use to host your website. Although they will host it free of charge, it might be better for you to get your website hosted on another domain.
This is because having a personal domain will give you your own space on the internet. Additionally, you will have full control over your website, the content that you publish, how your website behaves, and how it looks.
Registering a Domain Name
There are many services and options you can rely on to set up your website’s domain name. Search online and find out some of these services. Then, read what other website owners have to say about the services and plans they are under. After that, you can use your knowledge to make a more informed decision about where to register your domain name, what will work ideally for you, and what will meet your needs perfect.
Once you have selected a host service, use the following steps to get your domain name registered:
- Name Check
The first step to registering a website domain is getting the name right. Come up with a creative and descriptive name, then find out whether it has been taken up by another website owner. To do this, perform a quick search for the website name you have in mind. There are tons of name registrars out there – such as GoDaddy – where you can search.
- Select a Domain
In case the name you came up with has not been registered, you should get it registered. You can choose to register it on such top level domains as .net, .biz, and .org.
However, if the name has already been registered, try again and again. Remember, there are millions of registered domains out there – so this step might take some time. Follow through with it until you succeed.
- Reserve the Name
After you have selected your domain, you need to reserve your website’s new domain name. Essentially, you will need to buy the name in yearlong increments – for a maximum of 10 years.
After finalizing your new website name, the domain it should fall under, and the duration you will hold rights to it, the next step would be to pay the domain registrar to get your domain name registered. After paying, you will have full rights and ownership over the name.
So, there goes – the simple process you need to follow to register a domain name for your website. After you succeed, all you will have to do is to specify the address where the smartphones, tablets, computers, and other devices that are looking for your domain should be directed to. This refers to the IP (Internet Protocol) address where your website is hosted.
To do this, you should update your website’s nameservers. Get your website hosted either with the company that registered the domain name, or with an alternative host. The first option is the best because you won’t have to bother yourself with additional setup tasks.
The Importance of Keyword Domains
Search marketers and search engine optimization experts typically domains that contain targeted keywords. This increases their CTRs and helps them rank higher on such search engines as Yahoo!, Google, and Bing.
To achieve this feat, they purchase EMDs (exact match domains). Essentially, these are domains with names that exactly match the keywords they wish to target. For instance, if you wish to rank high for “New York Carpet Cleaners”, you would need to buy newyorkcarpetcleaners.com.
Exact Match Domains come with the following advantages:
– Placing keywords within the domain name helps websites rank higher
– The presence of keywords in the domain encourages other web professionals to include these words in the anchor text for linking to that website
However, Google has since updated its algorithms. Therefore, you don’t need to worry about getting an EMD for your website. Although keyword domains are still important, you should not use certain keywords to guide you in your choice of a domain.
Instead, consider the following:
a) Search Volume
Use the Google keyword tool to locate the search volume that exactly matches the keywords to domains.
If you check, you will realize that most premium keyword domains have already been registered. Consequently, they are expensive and difficult to get.
c) .Com Domains
.Com domains tend to be more valuable than other domains. For instance, an abc.info domain is less valuable than its abc.com counterpart.
So, how can you improve your search rank and visibility online? Apart from keywords, is there any other way to rank higher? Well, the secret is in choosing a domain that you can easily brand.
Although having your domain name match certain target keywords comes with certain advantages, you still need to think about how you are going to brand your new website’s domain.
Branding is important in the online world, and the domain name you choose will be the foundation on which you will build your online brand. This is because users are going to use your domain name to find your, remember your website, identify your company, and share your information.
To build a proper brand, therefore, you should select a domain name that you can brand.
Choosing Domains to Brand
Consider the following factors while selecting domain names so that you have an easier time branding them:
i) .com Extensions
The .com extension is one of the best for branding. This is because it is standard and normal. Most users, consequently, assume that company websites end with .com.
ii) Easy to Remember
Similarly, choose a domain name other people can easily remember.
Words have certain connotations and meanings. As far as possible, research first to make sure that the domain name you choose for your new website communicates your message.
In the same way, select a domain name that is easy to spell.
The domain name you choose should also sound trustworthy. Give it the credibility and authority you are looking to gain in your chosen niche.
Shorter domain names are better.
Last but not least, pick a domain name that uniquely identifies your website, your company, and the information you are looking to convey.
In conclusion, choosing and registering a domain name for a new website is not difficult. However, you still need guidance to get it right. Use the tips, tricks, steps, and suggestions above to get your domain name right.